Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.

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On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smooth navigation, conversion rates and overall revenue generation, it has well-organized business user tools speed up build up time and enhances productivity Magento employs the MySQL/Maria Db relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data

Key and Features

Assign Roles and Permissions Across Users

Custom Website Design and Styling

Manage Online Customer Groups

Manage Online Customer Groups

Integrated Content Management System (CMS) for Creating and Managing Informational Pages

Google Website Optimizer Integration for A/B and Multivariate Testing

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